Universal Commerce Protocol (UCP): How Shopify Is Powering the Future of AI Commerce
Artificial intelligence is transforming ecommerce by changing how customers discover and purchase products. Instead of relying solely on traditional search engines, shoppers are increasingly using AI assistants like ChatGPT, Gemini, and Microsoft Copilot to find products, compare options, and complete purchases. To support this shift, UCP is developed by Google in collaboration with industry leaders […]
